We study each case in depth in order to analyze information flows within the organization and determine which communications channels are appropriate and effective. This reveals the strengths, weaknesses, threats and opportunities that an effective the communication strategy can address within your organization.
The communication strategy is the road map that defines the resources, timetable and actions needed to move from theoretical planning to successful institutional communication. The strategy is a customized tool that takes into account the requirements, conditions and limitations of each project. All of Mapa Media's strategies are customized and distinct.
Crisis situations require the adaptation of communication policies. We work to identify the risks our partners face, and we define communication policies to address and mitigate those risks.
We understand the field of communications management, and the diverse characteristics media professionals need to be successful. We match our clients with experienced and highly trained media professionals with strong, relevant technical backgrounds.